Barrel
CPG commerce agency specializing in Shopify builds and migrations.
- Headquarters
- New York, NY, with Los Angeles, Toronto, and Philadelphia
- Website
- barrelny.com
Barrel builds for CPG brands that sell in more than one place, including sites whose job is to send someone to a grocery aisle rather than to a cart. That omnichannel framing, plus a hundred-plus Shopify migrations, makes it the pick when the build itself is the risk rather than the design.
Where Barrel appears
- The Best Ecommerce Web Design and Build Agencies
Best for CPG brands where the Shopify migration itself is the risk
Services
- Site strategy, design, and build
- Shopify migrations and replatforming
- Email, SMS, and lifecycle
- Marketplace storefronts
- CRO, testing, and analytics
- Ecommerce audits
Verticals
- Food and beverage
- Beauty and skincare
- Health and wellness
- Home, family and pet
Named clients
- McCormick
- KIND Snacks
- L'Oréal Paris
- Waterloo
- Once Upon a Farm
- TUSHY
As published by the agency.
Stated partner status
- Shopify Plus agency partner
As published by the agency.
Stated figures
- Two decades operating
- 100+ Shopify migrations
- Publishes DTC Patterns, 300+ UX research articles
Self-reported by the agency and not independently verified.
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