Sweat Pants Agency

Performance agency for DTC and subscription brands, built around high-volume creative testing.

Headquarters: Nashville, TN
Founded: 2018
Size: 11 to 50
Website: sweatpantsagency.com

Sweat Pants Agency treats creative as the targeting lever rather than audience settings, and runs a high volume of concepts per month to find the ones that scale. Its published case studies skew toward subscription and replenishable products, where the economics depend on repeat purchase rather than a single first order. The agency reports optimizing to new-customer CPA, blended MER, and LTV rather than in-platform ROAS.

Where Sweat Pants Agency appears

The Best Meta Ads Agencies for DTC Brands
Best for DTC and subscription brands where creative volume is the constraint
The Best Email Marketing Agencies for Ecommerce
Best for subscription brands coordinating retention with paid acquisition
The Best Klaviyo Agencies for Ecommerce
Best for Klaviyo programs that need to stay in step with paid acquisition
The Best Ecommerce Marketing Agencies
Best for brands whose constraint is paid acquisition cost
The Best CPG Marketing Agencies
Best for CPG brands selling DTC or by subscription, before or alongside retail
The Best Pet Marketing Agencies
Best for DTC pet products and subscription brands
The Best Telehealth and Healthcare Marketing Agencies
Best for DTC telehealth and subscription care brands

Services

Meta advertising
Google Ads
TikTok advertising
Email and SMS
Performance creative
Landing pages and CRO

Verticals

Subscription boxes
Pet
Food and beverage
Health and wellness
Telehealth
CPG
Collectibles

Named clients

Hunt A Killer
Kitty Poo Club
NokBox
Mountain Gazette
Tearribles

As published by the agency.

Stated figures

$350M+ in managed ad spend
Meta Premium Partner
3.5+ year average client tenure
Month to month contracts, no setup fees

Self-reported by the agency and not independently verified.

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